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An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers' Purchase Intention.
Dong Zhang
Lingyun Qiu
Chun Fung (Ben) Choi
Zhenhui Jiang
Published in:
AMCIS (2010)
Keyphrases
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online shopping
website
purchase intention
online stores
online shoppers
service quality
personal information
customer satisfaction
web pages