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Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention.
Na Yu
Yi-Ting Huang
Published in:
Comput. Hum. Behav. (2022)
Keyphrases
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online shopping
mobile commerce
purchase intention
game mechanics
game design
game play
serious games
video games
customer satisfaction
service quality
electronic commerce
educational games
product quality
personal information
artificial intelligence
user centric
process control
online stores
software engineering