The Battle for singles' Day: How Social Media Marketing Campaigns Boost Sales.

Huimin Ren Ling Liu Dong Wang Jiafen Liu Xubin Luo

Published in: PACIS (2016)

Keyphrases

social media
marketing campaigns
viral marketing
social networking
fraud detection
marketing strategies
search engine marketing
user generated content
social networks
search engine
social interaction
online social networks
data mining
case study