Automatic generation of bid phrases for online advertising.

Sujith Ravi Andrei Z. Broder Evgeniy Gabrilovich Vanja Josifovski Sandeep Pandey Bo Pang

Published in: WSDM (2010)

Keyphrases

online advertising
display advertising
sponsored search
user behavior
automatically generate
behavioral targeting
advertising campaigns
natural language
long tail
multiword
search advertising
user experience
keywords
click prediction
click through rate
internet advertising
website
data mining