An Empirical Examination of Customer Perceptions of Mobile Advertising.

Su-Fang Lee Yuan-Cheng Tsai Wen-Jang Kenny Jih

Published in: Inf. Resour. Manag. J. (2006)

Keyphrases

mobile advertising
email
customer service
electronic commerce
internet advertising
customer behavior
customer satisfaction
transactional data
customer knowledge
website
case study
credit card
call center
information retrieval
computer assisted language learning
positive feedback
purchase behavior