Using Machine Learning to Predict Ranking of Webpages in the Gift Industry: Factors for Search-Engine Optimization.
Joni SalminenJuan CorporanRoope MarttilaTommi SaleniusBernard J. JansenPublished in: ICIST (2019)
Keyphrases
- search engine optimization
- search engine
- machine learning
- page rank
- web search
- online marketing
- web pages
- seo made simple
- search engine marketing
- keyword search
- web search engines
- ranking algorithm
- pagerank algorithm
- data mining
- business owners
- information retrieval
- learning to rank
- case study
- web development
- knowledge discovery
- internet marketing
- website
- keywords
- link analysis
- world class
- marketing strategies
- search queries
- query logs
- user queries
- data analysis
- text mining
- life cycle
- learning systems