Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM.
Patricia T. WarringtonElizabeth GangstadRichard FeinbergKo de RuyterPublished in: Int. J. E Bus. Res. (2007)
Keyphrases
- multi channel
- customer satisfaction
- marketing strategies
- customer retention
- service quality
- online shopping
- electronic commerce
- anti aliasing
- customer service
- customer relationship management
- single channel
- user satisfaction
- customer support
- data mining applications
- information systems
- information quality
- customer data
- databases
- database systems
- real time
- internet banking