Affiliate Marketing in Tourism: Determinants of Consumers' Trust.
Nicolas GrégoriRoberto DanielePublished in: ENTER (2011)
Keyphrases
- online consumer
- potential customers
- consumer behavior
- online marketing
- tourism industry
- marketing strategies
- consumer trust
- website
- internet marketing
- social media
- online shopping
- customer loyalty
- purchasing behavior
- service quality
- user acceptance
- trust model
- marketing campaigns
- internet shopping
- trust evaluation
- decision making
- social connections
- data mining
- mobile payment
- customer satisfaction
- health information
- electronic word of mouth
- ultimate goal
- consumer reviews
- electronic commerce
- online retailers
- social networks
- purchase intention
- trust relationships
- virtual communities