Using Web Mining and Perceptual Mapping to Support Customer-Oriented Product Positions Designs.
Amy J. C. TrappeyCharles V. TrappeyAi-Che ChangLuna W. L. ChenPublished in: ISPE TE (2016)
Keyphrases
- web mining
- web usage mining
- web data
- web users
- customer support
- social network analysis
- application of data mining
- web usage analysis
- web page classification
- web crawling
- link analysis
- information extraction
- data mining techniques
- database
- data mining
- website
- knowledge discovery
- end users
- real world
- data mining and machine learning
- web access
- databases
- data sets
- user access patterns
- web data mining
- web content mining
- collaborative filtering