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Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points.
Atilla Wohllebe
Thomas Stoyke
Szilárd Podruzsik
Published in:
Int. J. Interact. Mob. Technol. (2020)
Keyphrases
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mobile applications
mobile apps
data points
electronic commerce
test bed
case study
convex hull
point sets
mobile platforms
android platform
business models
app store