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Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers.

Bernhard SwobodaNils Fränzel
Published in: Int. J. Electron. Commer. (2022)
Keyphrases
  • data sets
  • multi channel
  • electronic commerce
  • multistage
  • neural network
  • website
  • case study
  • supply chain
  • data integration
  • multiple access