Consumer behavior in the omni-channel supply chain under social networking services.
Bo YanYan-Ru ChenXiaotai ZhouJing FangPublished in: Ind. Manag. Data Syst. (2019)
Keyphrases
- supply chain
- consumer behavior
- social networking services
- social networking
- supply chain management
- online shopping
- bullwhip effect
- marketing strategies
- social media
- social networks
- social relationships
- service level
- lead time
- online communities
- rfid technology
- decision making
- quantity discount
- revenue sharing
- personalized recommendation
- perceived usefulness
- website
- machine learning