Effects of Web 2.0 Experience on Consumers' Online Purchase Intention: The Social Networking and Interaction Orientation Factors.
Phat Tri HuynhAntonio Díaz-AndradePublished in: CONF-IRM (2012)
Keyphrases
- social networking
- purchase intention
- social networking websites
- online stores
- social networking sites
- online shopping
- online communities
- personal information
- survey data
- crowd sourcing
- virtual communities
- social software
- social bookmarking
- social networks
- social media
- social networking services
- user behavior
- product quality
- social activities
- website
- structural equation modeling
- online social networking
- user experience
- online social networks
- user interaction
- recommendation systems
- data collection
- process control
- factors affecting
- micro blogging
- online learning
- user centric
- social influence
- electronic commerce