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Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube.

Ana C. MunaroRenato Hübner BarcelosEliane C. F. MaffezzolliJoão Pedro Santos RodriguesEmerson Cabrera Paraiso
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • information goods
  • natural language processing
  • social media
  • action recognition
  • social capital
  • natural language text
  • cognitive engagement
  • neural network
  • e learning
  • knowledge sharing
  • digital media