Submodularity of Influence in Social Networks: From Local to Global.
Elchanan MosselSébastien RochPublished in: SIAM J. Comput. (2010)
Keyphrases
- social networks
- social influence
- information diffusion
- viral marketing
- social network analysis
- social media
- social network data
- community detection
- information propagation
- global information
- search engine
- online social networks
- complex networks
- network structure
- information technology
- website
- influence propagation
- evolving graphs