Mining Consumer Brand Relationship from Social Media Data: A Natural Language Processing Approach.
Di ShangZhenda HuZhaoxia WangPublished in: ICAIS (1) (2021)
Keyphrases
- natural language processing
- social media data
- text mining
- social media
- machine learning
- knowledge discovery
- natural language
- information extraction
- data mining
- knowledge representation
- information retrieval
- web mining
- data mining methods
- data mining techniques
- wordnet
- itemsets
- user generated content
- web logs
- online shopping