The Leap of a Provincial SME into the Global Market Using E-commerce: The Success of Adequate Planning.
Beatriz Sainz de AbajoEnrique García SalcinesFrancisco Javier Burón FernándezMiguel López CoronadoCarlos de-Castro-LozanoPublished in: HCITOCH (2010)
Keyphrases
- agent mediated
- electronic commerce
- planning problems
- electronic markets
- small and medium enterprises
- heuristic search
- decision support
- global information
- customer retention
- neural network
- decision theoretic
- user satisfaction
- domain independent
- ai planning
- customer satisfaction
- electronic marketplaces
- business transactions
- information technology