Green Business and Online Price Premiums: Will Consumers Pay More to Purchase from Environmentally Friendly Technology Companies?
Robert D. St. LouisJoseph A. CazierPublished in: AMCIS (2010)
Keyphrases
- online retailers
- internet enabled
- competitive advantage
- environmentally friendly
- cost effective
- online stores
- online shopping
- business environment
- customer loyalty
- marketing campaigns
- grocery shopping
- business world
- marketing strategies
- small and medium sized
- electronic commerce
- financial services
- business innovation
- business processes
- consumer behavior
- customer satisfaction
- data mining
- decision making
- manufacturing companies
- internet technology
- knowledge management
- comparison shopping
- business managers
- data processing
- key technologies
- low cost
- information technology