Veiled viral marketing: disseminating information on stigmatized illnesses via social networking sites.
Derek L. HansenChristianne JohnsonPublished in: IHI (2012)
Keyphrases
- social networking sites
- disseminating information
- viral marketing
- social networks
- online social networks
- influence maximization
- social networking
- social media
- social network analysis
- social relationships
- young adults
- information diffusion
- link prediction
- diffusion models
- network structure
- social interaction
- community detection
- social influence
- information flow
- internet users
- online communities
- metadata
- informal learning
- social graph
- complex networks
- image processing