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Generation-Y shopping: the impact of network externalities and trust on adoption of social commerce.
Pei-Lee Teh
Pervaiz K. Ahmed
Giri Kumar Tayi
Published in:
Int. J. Electron. Bus. (2015)
Keyphrases
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network externalities
virtual communities
electronic commerce
social commerce
information goods
business models
virtual world
information sharing
online shopping
social networks
information systems
user behavior
resource sharing