A Decision Tree Approach to Customer Surveys.
Rafael GuerreroNavin DookeramPatrick HoseinPublished in: IDSTA (2021)
Keyphrases
- decision trees
- decision tree algorithm
- electronic commerce
- logistic regression
- customer service
- random forest
- customer satisfaction
- data collection
- naive bayes
- information gain
- training data
- decision tree induction
- machine learning algorithms
- customer knowledge
- tree construction
- retail banking
- attribute selection
- decision tree classifiers
- customer behavior
- decision tree learning
- predictive accuracy
- learning algorithm
- decision tree construction
- decision tree learning algorithm
- multivariate decision trees
- transactional data
- marketing strategies
- feature construction
- customer relationship management
- call center
- data mining methods
- multi class
- training set