Marketing the information systems profession: a preliminary report on the Boston-SIM careers videotape.
Charles H. MawhinneyGerald MillerPublished in: SIGCPR (1991)
Keyphrases
- information technology
- information systems
- global economy
- website
- data mining
- customer relationship management
- social media
- consumer behavior
- knowledge management
- management information systems
- computer systems
- business managers
- decision making
- business management
- short and long term
- public health
- database marketing
- customer behavior
- job satisfaction
- predictive modeling
- databases
- information security
- neural network