Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment.
Robér RollinSascha SteinmannHanna Schramm-KleinFlorian NeusFrederic NimmermannPublished in: ICIS (2017)
Keyphrases
- mobile applications
- mobile apps
- mobile devices
- mobile games
- mobile phone
- mobile environments
- customer retention
- external factors
- mobile learning
- context aware
- m learning
- mobile platforms
- mobile users
- educational games
- android platform
- location aware
- decision making
- computing environments
- mobile payment
- mobile platform
- computer games
- mobile services
- financial data
- mobile communication
- mobile networks
- virtual environment
- mobile computing
- smart phones
- android application
- user satisfaction
- electricity markets
- trading strategies
- stock market
- market share
- stock price