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Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value.
Rana Umair Ashraf
Fujun Hou
Wasim Ahmad
Published in:
Int. J. Hum. Comput. Interact. (2019)
Keyphrases
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social media
social networks
network centrality
hong kong
information systems
mobile phone
theoretical framework
user acceptance
continuance intention