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Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value.

Rana Umair AshrafFujun HouWasim Ahmad
Published in: Int. J. Hum. Comput. Interact. (2019)
Keyphrases
  • social media
  • social networks
  • network centrality
  • hong kong
  • information systems
  • mobile phone
  • theoretical framework
  • user acceptance
  • continuance intention