Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM.
Qingliang MengQinghua KongYuqi HanJie ChenPublished in: ICEB (2004)
Keyphrases
- evaluation method
- neural network
- evaluation methods
- evaluation model
- fuzzy comprehensive evaluation
- fuzzy logic
- back propagation
- credit risk
- customer relationship management
- data mining
- pattern recognition
- artificial neural networks
- allocation scheme
- analytic hierarchy process
- ahp method
- data mining technology
- data mining applications
- neural network model
- fuzzy rules
- user interface
- multiscale