Marketing and MIS During Times of Resource Scarcity.
Raymond McLeod Jr.William L. FuerstPublished in: MIS Q. (1982)
Keyphrases
- website
- social media
- information systems
- customer relationship management
- long term
- information resources
- data mining
- web resources
- resource allocation
- marketing strategies
- management information systems
- high dimensionality
- decision making
- machine learning
- customer behavior
- consumer behavior
- direct marketing
- real time
- potential customers
- predictive modeling
- resource management
- information management
- decision support system
- active learning