Login / Signup
Organisational Transformation through CRM Implementation: a descriptive case study.
Carolyn Ye-Phern Chin
Melissa Ding
Chandana R. Unnithan
Published in:
PACIS (2003)
Keyphrases
</>
case study
customer relationship management
computer vision
knowledge management
change management
implementation details
database
neural network
real world
genetic algorithm
social networks
image processing
lessons learned
linear transformation
transformation rules