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Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising.

Michela BalconiMartina SansoneCarlotta Acconito
Published in: Sensors (2023)
Keyphrases
  • wide range
  • data sets
  • evaluation measures
  • real time
  • genetic algorithm
  • case study
  • web intelligence
  • online advertising
  • quantitative measures
  • user engagement