Improved Online Learning Algorithms for CTR Prediction in Ad Auctions.
Zhe FengChristopher LiawZixin ZhouPublished in: ICML (2023)
Keyphrases
- learning algorithm
- contextual advertising
- online advertising
- sponsored search
- group buying
- real time
- prediction accuracy
- online learning
- online algorithms
- display advertising
- click through rate
- advertising campaigns
- machine learning
- click prediction
- active learning
- batch mode
- multi attribute
- prediction model
- machine learning algorithms
- back propagation
- website
- behavioral targeting
- general loss functions
- prediction error
- electronic marketplaces
- keywords
- reinforcement learning
- training data
- search advertising
- search engine
- information retrieval