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Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework.

Ruidong HanQianzhong LiHe JiangRui LiYurou ZhaoXiang LiWei Lin
Published in: CoRR (2024)
Keyphrases
  • main contribution
  • prediction accuracy
  • probabilistic model
  • theoretical framework
  • training set
  • recommender systems
  • active learning
  • test set
  • multiple instance learning
  • radial basis function network