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Pricing guaranteed contracts in online display advertising.
Vijay Bharadwaj
Wenjing Ma
Michael Schwarz
Jayavel Shanmugasundaram
Erik Vee
Jack Xie
Jian Yang
Published in:
CIKM (2010)
Keyphrases
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uncertain demand
supply chain
spot market
case study
databases
search engine
pricing model
moral hazard
decision trees
decision makers
distributional assumptions
yield management
pricing schemes
black scholes model