Self-regulation of Mobile Marketing Aimed at Children: An Overview of the Spanish Case.

María de Miguel Molina

Published in: J. Theor. Appl. Electron. Commer. Res. (2007)

Keyphrases

long term
data mining
decision making
mobile devices
mobile phone
learning strategies
mobile applications
language identification
mobile advertising
context aware
mobile learning
school children
website
case base
educational software