Influence Maximization on Social Graphs: A Survey.
Yuchen LiJu FanYanhao WangKian-Lee TanPublished in: IEEE Trans. Knowl. Data Eng. (2018)
Keyphrases
- influence maximization
- social graphs
- social networks
- online social networks
- viral marketing
- information propagation
- social network analysis
- social media
- greedy algorithm
- social graph
- social relationships
- social interaction
- diffusion model
- network structure
- link prediction
- social networking
- seed set
- information flow
- community detection
- social behavior
- information diffusion
- markov chain