Pricing Ad Slots with Consecutive Multi-unit Demand.
Xiaotie DengPaul W. GoldbergYang SunBo TangJinshan ZhangPublished in: SAGT (2013)
Keyphrases
- multi unit
- budget constraints
- display advertising
- sponsored search
- dynamic pricing
- online advertising
- combinatorial auctions
- search engine
- optimal pricing
- revenue management
- pricing mechanism
- profit maximization
- demand function
- bidding strategies
- pricing strategies
- profit maximizing
- inventory control
- user behavior
- dynamic programming
- web pages