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Don't Miss the Potential Customers! Retrieving Similar Ads to Improve User Targeting.
Yi Feng
Ting Wang
Chuanyi Li
Vincent Ng
Jidong Ge
Bin Luo
Yucheng Hu
Xiaopeng Zhang
Published in:
EMNLP (Findings) (2021)
Keyphrases
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potential customers
user interface
targeted advertising
end users
user interaction
information retrieval
user preferences
user experience
user profiles
closely related
user model
user requirements
online advertising
search engine
user feedback
user oriented