CRM Excellence at KLM Royal Dutch Airlines.
Stijn ViaeneBjorn CumpsPublished in: Commun. Assoc. Inf. Syst. (2005)
Keyphrases
- customer relationship management
- propositional logic
- e learning
- terrorist attacks
- air traffic
- yield management
- market share
- data mining applications
- customer service
- air cargo
- relationship management
- data sets
- information technology
- probabilistic model
- data mining technology
- marketing strategies
- website
- information systems
- data mining
- customer segmentation