Strategic Partnerships with Innovative Customers: A Japanese Case Study.
Mitsuru KodamaPublished in: Inf. Syst. Manag. (2002)
Keyphrases
- case study
- knowledge management
- customer satisfaction
- lessons learned
- digital government
- marketing strategies
- customer relationship management
- information technology
- business intelligence
- real world
- customer service
- public private
- government agencies
- design process
- software development
- customer retention
- japanese language
- data mining
- customer data
- marketing campaigns
- customer support
- potential customers
- call center
- customer preferences
- decision making
- search engine
- operational decisions