The Lean Start-Up: An Exploration of the Challenges of Developing a Social Media App Business Model through Prototyping.
Bradley J. KalgovasPublished in: ECIS (2015)
Keyphrases
- business models
- mobile apps
- social media
- case study
- electronic commerce
- business opportunities
- social networking
- cloud computing
- life cycle
- conceptual framework
- big data
- emerging topics
- user experience
- mobile payment
- social networks
- databases
- social commerce
- database
- semi automatic
- mass customization
- user generated content
- development process
- decision support
- domain knowledge