The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter.
Jashen ChenRussell K. H. ChingPublished in: HICSS (2007)
Keyphrases
- customer relationship management
- customer loyalty
- marketing strategies
- brand image
- data mining
- data mining technology
- data mining applications
- customer satisfaction
- service quality
- business decisions
- competitive advantage
- real time
- call center
- database systems
- decision trees
- data mining techniques
- text mining
- website
- potential customers
- information systems
- databases