Analyzing and Predicting Purchase Intent in E-commerce: Anonymous vs. Identified Customers.
Mariya HendriksenErnst KuiperPim NautsSebastian SchelterMaarten de RijkePublished in: CoRR (2020)
Keyphrases
- online stores
- product information
- customer loyalty
- purchasing behavior
- electronic commerce
- marketing strategies
- customer preferences
- online retailers
- potential customers
- consumer behavior
- customer satisfaction
- service quality
- online banking
- website
- customer base
- product recommendation
- customer relationship management
- previously identified
- business goals
- electronic payment
- purchase decision
- user intent
- customer behavior
- mobile commerce
- service providers
- business transactions
- point of sale
- structural equation modeling
- recommendation systems
- user behavior