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Social Media Marketing Analytics: a Multicultural Approach Applied to the Beauty & cosmetics Sector.
Hajer Kefi
Sitesh Indra
Talel Abdessalem
Published in:
PACIS (2016)
Keyphrases
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social media
website
data mining
social networks
big data
social networking
information systems
neural network
e learning
knowledge discovery
online social networks
learning analytics