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Markdown Pricing with Unknown Fraction of Strategic Customers.
Adam J. Mersereau
Dan Zhang
Published in:
Manuf. Serv. Oper. Manag. (2012)
Keyphrases
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optimal pricing
customer satisfaction
pricing strategies
case study
customer service
decision making
knowledge management
customer retention
neural network
marketing strategies
dynamic pricing
competitive environment
service providers
electronic commerce
customer relationship management