Contingent Effects of Quality Signaling: Evidence from the Indian Offshore IT Services Industry.
Guodong (Gordon) GaoAnandasivam GopalRitu AgarwalPublished in: Manag. Sci. (2010)
Keyphrases
- high quality
- service quality
- business opportunities
- software industry
- service providers
- mobile services
- web services
- quality assessment
- financial services
- service delivery
- service composition
- context aware
- quality measures
- information services
- higher quality
- user centric
- mobile applications
- empirical evidence
- end users
- case study