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A Study on Content Creator Competencies Influencing YouTube Channel Loyalty and Viewing Satisfaction.

Jaeyoung AnChoong C. LeeNayeon Kwak
Published in: J. Organ. Comput. Electron. Commer. (2023)
Keyphrases
  • factors that influence
  • multimedia
  • social media
  • knowledge management
  • semantic information
  • multimedia data