Practical guide to controlled experiments on the web: listen to your customers not to the hippo.
Ron KohaviRandal M. HenneDan SommerfieldPublished in: KDD (2007)
Keyphrases
- website
- semantic web
- web applications
- web mining
- real world
- web resources
- database
- web data
- web documents
- hands on guide
- customer satisfaction
- web technologies
- link analysis
- web content
- information sources
- end users
- web pages
- neural network
- user experience
- web search
- linked data
- social media
- social networks
- information retrieval
- online stores