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The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness.
Yi-Ting Huang
Fei-Fei Cheng
Published in:
ICSSI (2013)
Keyphrases
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purchase intention
online shopping
product quality
perceived quality
survey data
online stores
virtual communities
computer vision
information systems
high quality