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The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness.

Yi-Ting HuangFei-Fei Cheng
Published in: ICSSI (2013)
Keyphrases
  • purchase intention
  • online shopping
  • product quality
  • perceived quality
  • survey data
  • online stores
  • virtual communities
  • computer vision
  • information systems
  • high quality