Login / Signup
Marketing and MIS (panel session): another entry on the MIS dance card or the true partner?
Richard T. Watson
George M. Zinkhan
Pierre R. Berthon
Ben Dyer
Published in:
ICIS (1997)
Keyphrases
</>
management information systems
information systems
data mining
decision making
website
low cost
smart card
social media
decision trees
case study
long term
multi modal