Mining Competitive Intelligence from Social Media: A Case Study of IBM.
Yuan XueYilu ZhouSubhasish DasguptaPublished in: PACIS (2018)
Keyphrases
- competitive intelligence
- social media
- actionable knowledge
- competitive environment
- information and communications technology
- social networks
- business information
- human resources
- knowledge discovery
- social networking
- business environment
- user generated content
- database
- case study
- information systems
- databases
- real time