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Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective.

Giovanni VecchiatoLaura AstolfiFabrizio de Vico FallaniJlenia ToppiFabio AloiseAnton Giulio MaglioneFebo CincottiDonatella MattiaFabio Babiloni
Published in: BIOSTEC (Selected Papers) (2011)
Keyphrases
  • data mining
  • neural network
  • website
  • multiple perspectives
  • marketing strategies
  • real time
  • decision making
  • human brain
  • deeper understanding
  • predictive modeling
  • short and long term