Research on the impact of promotional activities and relationship commitments on customer participation from the perspective of consumers.
Shu-Che ChiCheng-Ying ChangCheng-Yi ChangPublished in: ICIBE (2021)
Keyphrases
- marketing campaigns
- decision making
- consumer behavior
- electronic commerce
- marketing strategies
- daily life
- market segments
- educational process
- active participation
- viewpoint
- customer service
- online stores
- human activities
- activity recognition
- online shopping
- customer behavior
- social activities
- customer satisfaction
- online social networks
- churn prediction
- potential customers